Hi, I'm Vicky - welcome to JAYA®.

How are you feeling today – I mean how are you REALLY feeling? Because how you feel and how you look are linked to so many other areas of your wellbeing; your hormones,  stress-levels, genes,  sleep (or lack of!), amount of exercise, diet, headspace and pollution to name a few. These can be outside of your control but the good news is that there are some simple steps you can take to help you feel more in control.

JAYA® is here to make skincare simple for you. Whether you are in absolute denial that your hormones are kicking in or whether you are hitting the wall with frustration, we are here to help you get into good habits and deliver the results that you deserve.

With two daughters approaching teenage years, I feel more passionate than ever about helping people feel (and look) good because of who they are, not who they feel they ought to be.

Over the last three years, I’ve absorbed masses of information from industry experts and spoken to hundreds of people about their views on skincare.

It was very obvious from an early stage that people don’t know which products they should buy to preserve and protect youthful skin, and they are desperate for more transparent, greener products that are as high performing as they are planet friendly.

I worked alongside a team of top British skincare chemists to find the most effective plant-based ingredients on the market.

We compiled a (long) list of what we absolutely would not include in our formulations, and created a very clear list of unwavering company values. I will only work with suppliers who agree to these values and share our vision. 

It has taken much feedback, tweaking and listening to you, to perfect our formulas and we hope you love the results as much as us!

The beauty industry is renowned for the waste it generates. Being an outsider, I didn’t look at how things are ‘normally’ done - I wanted to do them in the most environmentally efficient way, supporting those who are local and, where possible, under-represented. It is this commitment that made working towards B Corp certification such a perfect fit.

We know there is always more to be done – it will take time, commitment and patience – but we are committed to doing beauty better in every way, together.

Vicky x